Is elf makeup sold in walmart? Find out the best products and deals

The recall information provided below links to the manufacturers' and regulatory agencies' press releases for product sold through Walmart stores, Walmart.com, Sam's Club or Samsclub.com. The press releases provide the steps you should take if you have purchased one of the recalled items.

is elf makeup sold in walmart

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Launched in 2004 and led by the very creative CEO Scott Vincent Borba, e.l.f. cosmetics continues to be a pioneer in the budget beauty category. Priced at a mere one dollar for most beauty and cosmetics staples, e.l.f. cosmetics is one of the first large makeup companies to rely on customer loyalty to offset low profits. Is it any wonder that so many fans want to know which stores sell these innovative cosmetics?

While e.l.f. cosmetics is certainly a leader in quality budget cosmetics, that doesn't mean you should blow your budget within the entire cosmetic line. The same rings true with every makeup line that some products are winners while others fall short. Even though a dollar makes a frugal purchase, stick with some of the most-raved about e.l.f. cosmetic products for best results. By mixing your budget splurges with scores, you can create a makeup palette that is easy on the pocketbook without sacrificing quality or on-trend color.

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004.[5] Items include bath and skin-care products, mineral-based makeup, professional tools,[4] eyeliners, lipstick, glosses,[6][7] blushes, bronzers, brushes, and mascara, among others.[8]

According to the company, its products are 100% "cruelty-free", and it supports PETA's no fur campaign.[9] e.l.f. Cosmetics' products have been reviewed in Glamour, Allure, Self,[7] InStyle, and Good Housekeeping,[2] and are sold in 17 countries, and in several stores including Target,[10] Kmart,[7] Dollar General,[5] and Walmart.[8] Over half the company's sales come from its website, which doubles as a social networking site with over two million members.[11]

The company started with only 13 makeup products, but has since developed more than 300 products that include bath products, skin-care products, mineral-based makeup, professional tools,[4] eyeliners, lipstick, glosses,[6][7] blushes, bronzers, brushes, mascara,[8] and many more. Most items cost $3.[2] The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50s.[5]

e.l.f. Cosmetics is currently available in 18 countries including the United States, Canada, Australia, the United Kingdom, Saudi Arabia, France, Colombia, and Spain.[5][10] Products can be purchased at regional drug chains across the United States and Canada.[2] e.l.f products are most commonly found in Target. In March 2010, e.l.f.'s $1 and Studio line of products were placed in over 700 Target stores,[10] with most individual items prices at $1 and $3.[8] Another Target expansion to include most outlets happened in March 2011.[8] Other stores include Kmart,[7] Dollar General,[5] and Walmart.[8] e.l.f. is also sold at various supermarkets and women's apparel discount retailers, often in four-tiered spinners or "fish bowls" in impulse-buy sections.[4]

In June 2007, e.l.f. launched a beauty blog and advice column that touts products (not only e.l.f.) and talks about celebrity sightings. Since then, the length of customer visits to the website has tripled.[6] All product pages on the site host a "chat now" button that lets customers connect directly with one of the company's in-house professional makeup artists. The site hosts a "virtual makeover lab", where customers can digitally test products on models or their own photos.[12] Customers can create a personal profile, publish and comment on blogs, converse with other customers, and access a beauty encyclopedia.[4] They can also create a "beauty profile" and are recommended e.l.f. products according to their skin type, hair and eye colors, and typical beauty regimen.[4][7] Also included is the option to create a wish-list that connects to Facebook,[6][16] or view educational web videos on makeup techniques and styles.[5][14]The website currently includes over 2 million members.[11]

It also frequently hosts online events, and since 2010 has asked customers of all ages and ethnicities to submit to a casting resource to select a yearly model representative for the brand. Four selected individuals are brought to New York City to receive makeovers from Achelle Dunaway, e.l.f.'s Creative Director and lead makeup artist, as well as participate in a photo shoot. There are various cash prizes for nominees, and the winner is dubbed "face of e.l.f."[10][17]

e.l.f. products have been favorably reviewed in dozens of major magazines, including Glamour, Allure, Self,[7] InStyle, and Good Housekeeping.[2] A segment on e.l.f. premiered on the Style Network as well.[14] The business has been profiled by publications such as Entrepreneur,[3][16] CNN,[2] Retail Merchandiser,[4] Information Week,[6] and The Wall Street Journal.[8] In December 2010, the e.l.f. product '100-Piece Endless Eyes Pro Eyeshadow Palette' was featured in "The O List: Holiday Edition" ("Oprah's Favorite Things") in Oprah Winfrey's O magazine. The magazine stated the set included "almost every color imaginable," and the product quickly sold entirely out of stock. In January 2011, e.l.f. reintroduced the product at half price, or $10.[11]

When I first started building my makeup collection, I didn't have very much money at all. I was too broke for the high-end makeup of my dreams, so instead, I decided to start with the best drugstore makeup I could find. Whether you're still in the penny-pinching phase or just have a preference for affordable makeup, the cheapest Walmart beauty deals for under $5 can help you get your beauty fix on a budget.

With only 20 bucks, you can go home with a combination of makeup that can give you an amazing glow with a highlighter that's the best dupe for MAC's Mineralize Skinfinish Soft and Gentle, help you try the matte lipstick trend, or master that year-round glow with the perfect bronzer. Read on to see a round up of the best affordable Walmart makeup.

Dermatologists are adamant about changing your makeup, particularly those for the eyes, every six months. While the less expensive options are available, it is hard to tell which are safest for different types of skin without the proper research. From groceries to toys, skin care, home décor to beauty products, Walmart has it all.

Available in a gorgeous array of 12 shades to match each skin tone, this cream foundation is bound to give you youthful, beautiful and wrinkle-free skin with its use of hyaluronic complex and vitamin C. It floats over your lines and imperfections, smoothing the skin with SPF 28 protection, setting the foundation for perfection. Perfect for aging skin, this Walmart makeup favorite can be shopped here.

This is not the most affordable Walmart makeup option, but it certainly is a great blush to invest in for the long run. An award-winning pressed powder product, you will be the Walmart Beauty with healthy cheeks and a flattering complexion. Get the perfect flush using this lovely pink shade you can find here!

Meant to stay all day, this smooth and creamy textured waterproof eyeliner is made to hydrate the skin while leaving behind a gorgeous satin finish. It is perfect for both normal and dry skin types, protective against the sun and ideal for taking your eye makeup to a whole new dramatic level. A black eyeliner is not just a Walmart makeup classic, but also a timeless beauty investment, so get one here!

The ABH brand has long been a fan favorite and, particularly concerning drugstore makeup, highly rates across the board. With four metallic powder highlighters packed in a lovely box for intense luminosity, this Walmart makeup product is perfect to use both on your face and body. Add some hydrating oil for an extra glow. But first get it for yourself here!

Available in a Brightening Lavender option, this lovely makeup primer adjusts the skin tone and brightens the color, transforming your face into a smooth and perfectly flawless canvas on which to create your masterpiece. It is both cruelty-free and vegan, made specifically to minimize redness, cover blemishes and brighten dull or yellow skin tones. This is one of the best Walmart makeup products to get, which is available here.

A large line of shade options is available in this highly affordable drugstore foundation, making it one of the Walmart makeup options in stock. Ultra-lightweight and with a poreless finish, this matte liquid foundation is perfect for normal to oily skin types. Use fingers or an applicator when applying it. Shop your ideal shade here!

We are always partial to black mascara, and as one of the top Walmart eye makeup options on this list, we are sure you will not be disappointed. The vintage packaging combined with its rich finish makes it one of our very favorite products. Water-resistant, smudge-proof, talc/ paraben/ cruelty-free, this mascara is made to lengthen and build volume while defining each strand and hydrating with its olive oil ingredient. Get one for yourself here!

A pack of two for under $17, these illuminating makeup sticks are ideal Walmart beauty products to replace or complement your highlighters, blushes and bronzers. Petite and portable, they will illuminate your features with a creamy wash of color. Get it here to add a touch of color and glow to your summer makeup look!

A $2 pencil in three perfect shades, there is no way you can walk out of the house without your brow pencil. Highly rated for a reason, this Walmart makeup product will shape, define and fill in your brows for a naturally polished look. One side includes a comb to tame your strands perfectly. Most will opt for the Deep Brown option. All the three colors are available here. 2ff7e9595c